Fjallraven in conversation with new UK Bushcraft Ambassador Ray Mears

Fjällräven announces an exclusive video interview with UK Bushcraft Ambassador, Ray Mears.

Fjallraven is pleased to share an exclusive new interview with Bushcraft-legend, Ray Mears. The interview will be shared on the brand’s Facebook page this Wednesday 6th May at 1 pm.

Hosted by outdoor journalist, Daniel Neilson, the thirty-minute interview covers a whole plethora of different subjects. From uncovering what set Ray off on his bushcraft career to how he’s coping with the lack of access to the wilderness during the lockdown, it’s a fascinating insight for any outdoor or bushcraft enthusiast. The interview also includes tips from Ray on foraging for wild foods, getting the kids involved and caring for your gear.

This very special video interview has been produced as part of Fjallraven’s current social media campaign which focuses on providing the brand’s fanbase with a wide range of interesting and inspiring content while they are lockdown and unable to enjoy their usual range of outdoor pursuits. So far this has included a full series of waxing demonstration videos from Don, Fjallraven’s wax-expert, as well as fun competitions, an interview with the Mark Stothert, producer of blockbuster ‘Edie’ and much more.

‘Fjallraven presents Daniel Neilson in conversation with Ray Mears’ will go live at 1 pm on Wednesday and you can explore the campaign’s content to date at

May 23, 2020

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